Dave Hatter on Fox19 (WXIX) RE the new Facebook Graph Search and privacy

I was interviewed by Rob Williams on January 18th, 2013 for the Fox 19 Morning News. We discussed Facebook’s new Graph Search functionality and it’s privacy implications.

You can watch this interview and many others on my YouTube channel: http://www.youtube.com/watch?v=G6w8YYjhQH8.

Some basic information on Graph Search:

• Graph Search searched four basic areas: People, Places, Photos and Interests
• In addition to things that you “Like”, Graph Search indexes your profile information so people can find you based information you enter in your profile including schools you went to, jobs you’ve held, your religion, your political leanings and who your friends are, based on information that YOU entered.
• You can create very interesting searches and discover just about anything that has been posted to Facebook.
• You can’t find things using Graph Search that are not already available. “No one can see anything that they wouldn’t have otherwise been able to see,” said Facebook public policy manager Nicky Jackson Colaco in an interview with VentureBeat. “We don’t want people to be surprised. It’s really bad for them … and it’s bad for us.”
• Graph Search just makes it easier to find information and creates privacy implications for you based on information you’ve posted and things you’ve “Liked”, some of which you might not want others to know about.
• You need to understand how your privacy settings can be set block information from searches and/or delete questionable information that you don’t want people to see.
• You can delete stuff using your Activity Log. “Just to clarify, anything you delete from the site is deleted,” said Colaco. “Activity Log is really the place [to delete content]. It’s a summary of you on Facebook.”
• Graph Search is still in beta, so get started reviewing your content now!

Links to articles with more information on this subject

http://howto.cnet.com/8301-11310_39-57564134-285/nows-a-really-good-time-to-update-these-facebook-privacy-settings/

http://howto.cnet.com/8301-11310_39-57481551-285/five-minute-facebook-security-checkup/

http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/

http://venturebeat.com/2013/01/16/facebook-graph-search-privacy/

http://venturebeat.com/2013/01/16/facebook-graph-search-privacy/

I’d love to hear your feedback and suggestions for other topics!

If you’d like to have me speak to your group or do an interview on any business/technology topic, you can reach me at Libertas Technologies.

Dave Hatter on Fox19 (WXIX) RE Online and Mobile App Privacy for Kids

I was interviewed by Jessica Brown on January 13th, 2013 for the Fox 19 Weekend Morning News. We discussed keeping kids safe online and while using mobile applications.

You can watch this interview and nearly 100 others on my YouTube channel: http://www.youtube.com/watch?v=hQg4rDOhJx0.

Links to articles with more information on this subject

http://articles.washingtonpost.com/2012-12-10/business/35745718_1_mobile-apps-app-stores-mobile-devices

https://www.privacyrights.org/fs/fs21-children.htm

http://www.northjersey.com/community/kids/Privacy_concerns_raised_over_kids_on_cellphones.html

http://video.foxnews.com/v/2028469948001/new-privacy-concerns-surrounding-mobile-apps-for-kids/

I’d love to hear your feedback and suggestions for other topics!

If you’d like to have me speak to your group or do an interview on any business/technology topic, you can reach me at Libertas Technologies.

Teens, Sex and Social Media: A Risky Mix

http://cincinnatichildrensblog.org/safety-and-prevention/teens-sex-and-social-media-a-risky-mix/

From the article: “I’ve recently been studying the online behavior of 251 fourteen to seventeen-year-old girls. The study shows that 30 percent of the teenagers reported meeting someone offline that they first met online.”

Warn your kids!

Nielsen: State of the Media: The Social Media Report 2012

http://www.nielsen.com/us/en/insights/reports-downloads/2012/state-of-the-media-the-social-media-report-2012.html

Dave Hatter on Fox19 (WXIX) RE What happens to your digital assets after you die?

I was interviewed by Shelia Gray on September 26th, 2012 for the Fox 19 Morning News. We discussed what happens to your digital assets after you die?

You can watch this interview and many others on my YouTube channel: http://youtu.be/OFo50Rj85gc.

Some of the key concepts we discussed include:

• Digital Assets are more than social media accounts; they include online bank accounts, Ebay, Amazon, e-mail, photos, music, books, games, etc. The Cloud makes this problem bigger.
• Some states have passed Internet probate laws including Connecticut and Rhode Island, most haven’t
• U.S. General Services Administration recommends people set up a “social-media will” and have an “digital executor”
• Choose your digital executor carefully, should be familiar with technology
• Review the privacy policies and terms and conditions of each website; stipulate in your traditional will that the “digital executor” get a copy of the death certificate which might be needed to gain access to an account.
• What do you want to happen? Keep accounts open, close them or something in between?
  • Do you want family to have access to “private” information?
  • Twitter and Facebook allow a deceased users accounts to be removed the proof of a death certificate. Facebook offers the option to turn a profile into a memorial page that allows posting
• Be clear about what you want done. Doing nothing leaves the fate of your accounts and assets up to courts or next of kin.
• Keep accounts and passwords separate from your will, wills become public records and your accounts maybe exposed. Update regularly
• Check out paid services to help plan your digital estate:
  • http://www.thedigitalbeyond.com/online-services-list/
• DeadSocial (http://deadsoci.al/) will allow you to continue posting after death, one final message or periodic messages

Some additional relevant links:

http://online.wsj.com/article/SB10000872396390443713704577601524091363102.html?mod=e2tw

http://lawprofessors.typepad.com/trusts_estates_prof/2012/05/more-about-the-social-media-will-.html

http://www.theatlantic.com/technology/archive/2012/05/the-social-media-will-an-expert-guide-to-your-digital-afterlife/257112/#

http://articles.nydailynews.com/2012-05-07/news/31614414_1_social-media-facebook-account-twitter-and-facebook

http://theweek.com/article/index/227708/should-you-draft-a-social-media-will

I’d love to hear your feedback and suggestions for other topics!

If you’d like to have me speak to your group or do an interview on any business/technology topic, you can reach me at Libertas Technologies.

Dave Hatter on Fox19 (WXIX) RE Facebooking yourself out of a job

I was interviewed by Shelia Gray on November 1st 2012 for the Fox 19 Morning News. We discussed Facebooking yourself out of a job an Online Reputation Management.

You can watch this interview and many others on my YouTube channel: http://http://www.youtube.com/watch?v=_a19iJl8wo0.

Some of the key concepts we discussed include:

• Your reputation is an extension of your character
• Every reputation has an achilles heel
• Listen twice, act once (Be careful about the bandwagon)
• In business, being stubborn is more expensive than saying “sorry”
• The laws of reputation management will change

http://www.forbes.com/sites/andybeal/2011/01/04/the-11-unwritten-laws-of-reputation-management/

Below are some additional links for the sites we discussed:

http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/human-resources/social-media-conduct-could-get-you-fired/article4346982/

http://online.wsj.com/article/SB10001424052970203710704577049822809710332.html

http://www.forbes.com/sites/kashmirhill/2011/08/25/when-you-can-and-cant-fire-employees-for-social-media-misbehavior/

http://news.cnet.com/8301-17852_3-57513263-71/honoring-those-who-facebooked-themselves-out-of-their-jobs/

https://thefacebookfired.wordpress.com/

http://www.forbes.com/sites/andybeal/2011/01/04/the-11-unwritten-laws-of-reputation-management/

I’d love to hear your feedback and suggestions for other topics!

If you’d like to have me speak to your group or do an interview on any business/technology topic, you can reach me at Libertas Technologies.

I’m doing another Advanced LinkedIn seminar @ the Cincinnati Chamber – 10/05/2012

More than 150,000,000 business professionals already use LinkedIn as a powerful platform to stay connected to the business community and to advance their business and their career and a new member joins every second! This in-depth presentation is designed for those professionals who want to learn more about online networking, personal reputation management and social media marketing specifically through LinkedIn.

Participants will learn how to:
• Research clients and competition to generate business
• Build your personal and professional brand
• Share expertise, increase innovation and promote events through LinkedIn Groups
• Access the voice of your customer through LinkedIn Polls & Blogs
• Connect with regional and national leaders
• Reconnect with long lost friends, colleagues and classmates
• Find employees
• Get free business advice from other professionals
• Build your personal and professional brand
• Advocate for issues
• Promote events
• Find a job

I am a Certified Social Media Strategist, small business owner and an avid LinkedIn user with over 4,600 first degree connections, over 1,000,000 2nd degree connections and over 13 million 3rd degree connections. Just imagine the potential if you are in sales, or are looking for a job! I use LinkedIn every day to improve my bottom line and I’ll show you how at this interactive seminar!

For more information, or to register, please visit:
https://www.cincinnatichamber.com/events/eventdetail.aspx?EventCode=B121BE&menu_id=144

For a list of my other upcoming seminars, please visit http://davehatter.wordpress.com/need-a-speaker/upcoming-speaking-events/

You can also contact me at: Libertas Technologies, LLC.

Industry Survey: PPC Is Losing Ability To Generate Leads

http://searchengineland.com/industry-survey-ppc-is-losing-ability-to-generate-leads-131805?utm_campaign=tweet&utm_source=socialflow&utm_medium=twitter

I’m one of 16 Certified Social Media Strategists (CSMS) a new certification from NISM

I’m very pleased announce that I’m one of only 16 people in the nation to earn the new Certified Social Media Strategist (CSMS) certification from the National Institute of Social Media. The NISM Social Media Strategist certification has been developed, and rigorously validated by subject matter experts to set individuals apart from competitors, showcase skills to potential employers and help grow business. The exam is designed to ensure candidates have the critical knowledge and skills to design and implement effective social media programs for individual clients and organizations. According to a recent study, 57% of firms are putting the majority of their social media resources toward hiring a full-time employee to manage their social media initiatives (Booz & Company, 2011), so it’s never been more important to have qualified people making decisions about social media strategy.

I was honored to be invited to take the test to help benchmark the process and provide feedback on the test not only to help NISM improve the test and the process, but also because there are many social media “experts” out there. This new certification is one more way to demonstrate competence in this fast changing but important new field, ensuring that clients get the proper advice and value for their hard-earned dollar.

NISM is dedicated to providing professional social media education and certification. We use the knowledge and experience of a committee of industry advisors to develop social media educational standards, which are used by educators, organizations and students to validate the core skills necessary for success in the world of social media.

I have nearly 4,600 first degree connections and over a 1,000,000 second degree connections on LinkedIn and 5,000 Facebook friends. Dave serves and an instructor and advisor at the Institute of Social Media at Cincinnati State, has given dozens of seminars on social media for local organizations, done many TV and radio interviews on social media and published several articles on social media. If you need help with your social media strategy, or need a speaker for your event, contact me at Libertas Technologies, LLC..

Dave Hatter on Fox 19 (WXIX) RE Online Reputation Management for Job Seekers

I was interviewed by Shelia Gray on July 26, 2012 for the Fox 19 Morning News. We discussed the Online Reputation Management for Job Seekers.

You can watch this interview and many others on my YouTube channel: http://www.youtube.com/watch?v=QUo1xWbXfi4.

The tips we discussed include:

1. Be Careful What You Share Online
• Assume you have no privacy regardless of “privacy” settings
• Assume it will last forever
• Only 5.7% of recruiters are not active on social media
• 12.5 percent of employees are hired directly through social media
• “Glass, china, and reputation are easily cracked, and never mended well.” – Benjamin Franklin
2. Start Managing Your Online Reputation Now, search for yourself
• Google drives about 80% of search traffic
• Google yourself (Bing and Yahoo too)!
• Use Google Alerts to proactively track information about you.
• Hide personalized search results to ensure what others see
• Own As Many “Slots” As Possible on Google’s Page
3. Look Past the First Page of Search Results
• Most recruiters and employers will go beyond the page of results. Check at least 4
4. Optimize Your LinkedIn Profile
• You control the messaging!
• Focus on positive information and accomplishments
• Get recommendations
• Update it regularly
• LinkedIn is used by 40% of recruiters and is #1 social media site for hiring
5. Create a Personal Website, Blog or Web Page
• Use this to share positive information / portfolio
• Will help with search
• Link to LinkedIn
6. Tackle Negative Stuff Head On
• It’s likely to have been seen by employers and recruiters
• Ensure that it’s really about you
• Prepare an explanation or be able to refute it

We looked at the MyCareerWeb site to explore how it can help you manage your reputation, I encourage you to check it out and give it a try.

Here are some links to articles that explore this subject in more detail:

http://www.cio.com/article/711246/10_Online_Reputation_Management_Tips_for_Job_Seekers

http://www.toprankmarketing.com/newsroom/online-reputation-management-job-seekers/

http://www.careermakeovercoach.com/is-your-online-reputation-ruining-your-job-search/

http://articles.businessinsider.com/2012-02-06/news/31028849_1_social-network-google-facebook-profile

I’d love to hear your feedback and suggestions for other topics!

If you’d like to have me speak to your group or do an interview on any business/technology topic, you can reach me at Libertas Technologies.