A brave new world is upon us! Social Media increasingly permeates mainstream society with interesting new potential and consequences, as demonstrated in this story:
http://www.telegraph.co.uk/news/newstopics/howaboutthat/3793491/Australian-couple-served-with-legal-documents-via-Facebook.html
I freely admit that I am an avid user of social media and somewhat of an evangelist for LinkedIn (others have used words like fanatic, addict, freak, but, etc.) and can confirm that Facebook, Plaxo and other social media sites are incredibly valuable platforms for communication and collaboration with friends, family and colleagues. They allow you to establish and cultivate connections that you might never make in the real world, find jobs, find candidates, promote events, and share information with little to no cost other than your time. It’s really quite amazing how powerful these tools are for anyone one in business. Never before have you been able to reach so many people at so little cost!
As ever large numbers of professionals turn to these tools for business and personal networking (LinkedIn has over 30,000,000 users), it is becoming a rather significant competitive disadvantage to be devoid of a social media presence, and with just a bit of time and effort, you can start to build a very powerful and pervasive personal brand (more on this in a future blog) that will help you and your organization!
But as your build your personal brand, you need to be continually aware of what you are saying out there in cyberspace as well as what others are saying about you. It’s very easy to share information on these sites and in some cases, people either flippantly post information or vent with no idea that their comments, photos, videos, etc, may turn up elsewhere, sometime in very inconvenient places.
Postings that you make on LinkedIn and Facebook may not be as private as you think, even if you post in a private group. What would stop someone from copying your posting into an e-mail and sending it to other people who are not members of the group? For that matter, what would stop someone from forwarding it to the press?
In general, I would strongly recommend that you do not post anything online that you would not want to show up in the newspaper or on the nightly news!
Additionally recruiters are increasingly using these tools to research job candidates, so your words can come back to haunt you. In some cases, many years later because information that you post in these sites may remain on the site and possibly in Google indefinitely if not forever! (See this article for more or recruiters using LinkedIn)
There are many well documented case of people who have been fired for inappropriate postings on the Internet, so you really do need to take this threat seriously. Check it out for yourself, either follow the link above, or Google “people fired social media”. Not to mention the countless but undocumented number of people who were not hired because of something they said/did online.
Then there’s this new angle of people who you would rather not know where you are and what you are doing (ex-spouses, ex-lovers, ex-friends, collection agencies, etc) being able to find you and monitor you online. As a small business owner and elected official, I want to be found and I love the status update tools LinkedIn and Facebook provide, it’s a great mechanism to inform clients (and potential clients), constituents and friends what I’m up to. I’m sure the folks Australia have a different opinion on this now.
That said, I must admit that serving legal documents through Facebook is a novel yet innovative approach to the age old problem of serving those who don’t want to be served. All you legal folks out there are taking note, aren’t you?
I encourage you to read this article and then ponder the consequences of your online actions. If you are posting tasteless, classless, indecent or offensive information using these tools, I urge you to stop immediately and try to remove any such information that you can. Also, be aware that the more information you post about yourself, the easier it is to be found and studied and there is no telling when it could come back to haunt you in the future.
At the end of the day, I believe the pros of social media far outweigh the cons, but you need to understand the implications and weight the consequences carefully.