ComScore: The Top Ten Burning Issues in Digital

http://www.comscore.com/Insights/Blog/The_Top_Ten_Burning_Issues_in_Digital#growthofsmartphonesandtablets

Nielsen: State of the Media: The Social Media Report 2012

http://www.nielsen.com/us/en/insights/reports-downloads/2012/state-of-the-media-the-social-media-report-2012.html

I’m doing another Advanced LinkedIn seminar @ the Cincinnati Chamber – 10/05/2012

More than 150,000,000 business professionals already use LinkedIn as a powerful platform to stay connected to the business community and to advance their business and their career and a new member joins every second! This in-depth presentation is designed for those professionals who want to learn more about online networking, personal reputation management and social media marketing specifically through LinkedIn.

Participants will learn how to:
• Research clients and competition to generate business
• Build your personal and professional brand
• Share expertise, increase innovation and promote events through LinkedIn Groups
• Access the voice of your customer through LinkedIn Polls & Blogs
• Connect with regional and national leaders
• Reconnect with long lost friends, colleagues and classmates
• Find employees
• Get free business advice from other professionals
• Build your personal and professional brand
• Advocate for issues
• Promote events
• Find a job

I am a Certified Social Media Strategist, small business owner and an avid LinkedIn user with over 4,600 first degree connections, over 1,000,000 2nd degree connections and over 13 million 3rd degree connections. Just imagine the potential if you are in sales, or are looking for a job! I use LinkedIn every day to improve my bottom line and I’ll show you how at this interactive seminar!

For more information, or to register, please visit:
https://www.cincinnatichamber.com/events/eventdetail.aspx?EventCode=B121BE&menu_id=144

For a list of my other upcoming seminars, please visit http://davehatter.wordpress.com/need-a-speaker/upcoming-speaking-events/

You can also contact me at: Libertas Technologies, LLC.

How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate

http://www.marketingprofs.com/articles/2012/8838/how-the-best-b2b-marketers-think-like-b2c-marketers-five-strategies-to-emulate

Industry Survey: PPC Is Losing Ability To Generate Leads

http://searchengineland.com/industry-survey-ppc-is-losing-ability-to-generate-leads-131805?utm_campaign=tweet&utm_source=socialflow&utm_medium=twitter

I’m one of 16 Certified Social Media Strategists (CSMS) a new certification from NISM

I’m very pleased announce that I’m one of only 16 people in the nation to earn the new Certified Social Media Strategist (CSMS) certification from the National Institute of Social Media. The NISM Social Media Strategist certification has been developed, and rigorously validated by subject matter experts to set individuals apart from competitors, showcase skills to potential employers and help grow business. The exam is designed to ensure candidates have the critical knowledge and skills to design and implement effective social media programs for individual clients and organizations. According to a recent study, 57% of firms are putting the majority of their social media resources toward hiring a full-time employee to manage their social media initiatives (Booz & Company, 2011), so it’s never been more important to have qualified people making decisions about social media strategy.

I was honored to be invited to take the test to help benchmark the process and provide feedback on the test not only to help NISM improve the test and the process, but also because there are many social media “experts” out there. This new certification is one more way to demonstrate competence in this fast changing but important new field, ensuring that clients get the proper advice and value for their hard-earned dollar.

NISM is dedicated to providing professional social media education and certification. We use the knowledge and experience of a committee of industry advisors to develop social media educational standards, which are used by educators, organizations and students to validate the core skills necessary for success in the world of social media.

I have nearly 4,600 first degree connections and over a 1,000,000 second degree connections on LinkedIn and 5,000 Facebook friends. Dave serves and an instructor and advisor at the Institute of Social Media at Cincinnati State, has given dozens of seminars on social media for local organizations, done many TV and radio interviews on social media and published several articles on social media. If you need help with your social media strategy, or need a speaker for your event, contact me at Libertas Technologies, LLC..

Dave Hatter on Fox 19 (WXIX) RE Online Reputation Management for Job Seekers

I was interviewed by Shelia Gray on July 26, 2012 for the Fox 19 Morning News. We discussed the Online Reputation Management for Job Seekers.

You can watch this interview and many others on my YouTube channel: http://www.youtube.com/watch?v=QUo1xWbXfi4.

The tips we discussed include:

1. Be Careful What You Share Online
• Assume you have no privacy regardless of “privacy” settings
• Assume it will last forever
• Only 5.7% of recruiters are not active on social media
• 12.5 percent of employees are hired directly through social media
• “Glass, china, and reputation are easily cracked, and never mended well.” – Benjamin Franklin
2. Start Managing Your Online Reputation Now, search for yourself
• Google drives about 80% of search traffic
• Google yourself (Bing and Yahoo too)!
• Use Google Alerts to proactively track information about you.
• Hide personalized search results to ensure what others see
• Own As Many “Slots” As Possible on Google’s Page
3. Look Past the First Page of Search Results
• Most recruiters and employers will go beyond the page of results. Check at least 4
4. Optimize Your LinkedIn Profile
• You control the messaging!
• Focus on positive information and accomplishments
• Get recommendations
• Update it regularly
• LinkedIn is used by 40% of recruiters and is #1 social media site for hiring
5. Create a Personal Website, Blog or Web Page
• Use this to share positive information / portfolio
• Will help with search
• Link to LinkedIn
6. Tackle Negative Stuff Head On
• It’s likely to have been seen by employers and recruiters
• Ensure that it’s really about you
• Prepare an explanation or be able to refute it

We looked at the MyCareerWeb site to explore how it can help you manage your reputation, I encourage you to check it out and give it a try.

Here are some links to articles that explore this subject in more detail:

http://www.cio.com/article/711246/10_Online_Reputation_Management_Tips_for_Job_Seekers

http://www.toprankmarketing.com/newsroom/online-reputation-management-job-seekers/

http://www.careermakeovercoach.com/is-your-online-reputation-ruining-your-job-search/

http://articles.businessinsider.com/2012-02-06/news/31028849_1_social-network-google-facebook-profile

I’d love to hear your feedback and suggestions for other topics!

If you’d like to have me speak to your group or do an interview on any business/technology topic, you can reach me at Libertas Technologies.

I’m doing another Advanced LinkedIn seminar @ the Cincinnati Chamber – 07/25/2012

More than 150,000,000 business professionals already use LinkedIn as a powerful platform to stay connected to the business community and to advance their business and their career and a new member joins every second! This in-depth presentation is designed for those professionals who want to learn more about online networking, personal reputation management and social media marketing specifically through LinkedIn.

Participants will learn how to:
• Research clients and competition to generate business
• Build your personal and professional brand
• Share expertise, increase innovation and promote events through LinkedIn Groups
• Access the voice of your customer through LinkedIn Polls & Blogs
• Connect with regional and national leaders
• Reconnect with long lost friends, colleagues and classmates
• Find employees
• Get free business advice from other professionals
• Build your personal and professional brand
• Advocate for issues
• Promote events
• Find a job

I am a small business owner an avid LinkedIn user with over 4,500 first degree connections, over 1,000,000 2nd degree connections and over 13 million 3rd degree connections. Just imagine the potential if you are in sales, or are looking for a job! I use LinkedIn every day to improve my bottom line and I’ll show you how at this interactive seminar!

For more information, or to register, please visit:
https://www.cincinnatichamber.com/events/eventdetail.aspx?menu_id=144&EventCode=N1207BT&ContactID=136566

For a list of my other upcoming seminars, please visit http://davehatter.wordpress.com/need-a-speaker/upcoming-speaking-events/

You can also contact me at: Libertas Technologies, LLC.

Forbes: Social ROI is not a Myth, Just Ask TD Bank Group or IBM

http://www.forbes.com/sites/christinecrandell/2012/06/22/social-roi-is-not-a-myth-just-ask-td-bank-group-or-ibm/

I need your vote for the MorVee mobile coupons app in the Cincinnati Innovates competition!

I need your vote for the MorVee mobile coupons app in the Cincinnati Innovates competition.

The way we see it, MorVee is a Win-Win solution for merchants and customers. Stores want to find new customers, and you want to save money. With MorVee, stores can send out their deals to your phone with the MorVee app, and you can take advantage of those special savings instantly! There is no need to wait for the Sunday paper. Get the best deals in real time. You can view the deals by either opening the app and seeing what stores around you have deals, sales, or coupons, or as you approach your favorite stores, MorVee can even send a FREE text of the deals being offered.

You can vote once a week between now and August 1st, 2012. Thanks in advance and please share!