Unlike many online services and Web sites that must send “cookies” to a user’s computer to try to link its traffic to a specific person, cellphone companies simply have to sit back and hit “record.”
“We are all walking around with little tags, and our tag has a phone number associated with it, who we called and what we do with the phone,” said Sarah E. Williams, an expert on graphic information at Columbia University’s architecture school. “We don’t even know we are giving up that data.”
Tracking a customer’s whereabouts is part and parcel of what phone companies do for a living. Every seven seconds or so, the phone company of someone with a working cellphone is determining the nearest tower, so as to most efficiently route calls. And for billing reasons, they track where the call is coming from and how long it has lasted.
If you are spending money advertising on Google, especially if you are trying to reach a B2C market, you should seriously take a look at Facebook to supplement or possibly even supplant Google.
The usage of smartphones and other mobile devices is exploding and shows no signs of stopping anytime soon. You are losing customers if your web site is not mobile friendly. We can help!
Is your data secure? What is the risk to your business and your customers if you suffer a loss or breach?
Is your data secure? What would it cost your business if you had a breach? Could you recover?