InfoWorld: Data export leaves firms vulnerable, says research

January 30, 2009

http://www.infoworld.com/article/09/01/29/Data_export_leaves_firms_vulnerable_says_research-Techworld_1.html

In an effort to cut labor costs and avoid costly data security regulations here in the states, many companies have gone offshore, not only for software development (which often has it’s own set of problems), but also for hosting and data warehousing.

In many cases, sensitive customer information and confidential and proprietary business information is being stored in servers all around the world.  In some of these cases, in countries that are not on our friends list.  As the global economy sours, there will only be increasing temptation to steal data and intellentual property, especially becuase it will be difficult to discover, and even more difficult to prosecute.

Is offshoring a good idea for sensitve data?  Do you want your company’s secrets on a server in Pakistan or you social security number in Ukraine?  I know I don’t.

Offshoring data is a bad thing as far as I’m concerned, not only from an identity theft perspective, but from a corporate espionage perspective. As consumers, we need to hold our vendors feet to the fire on this issue and as responsible, ethical businesses, we need to ensure that we are not sending data overseas.


Google dismisses click fraud report

January 30, 2009

http://www.infoworld.com/article/09/01/29/Google_dismisses_click_fraud_report_1.html

“Click Fraud”, is a major issue for people who invest in “Pay Per Click” (PPC) marketing and unfortunately, it seems to be in the rise.

That said, I am not against PPC marketing, it can be an incredibly effective, (especially if you are selling B2C), but potentially expensive marketing technique.  In fact, PPC when coupled with smart, effective organic search engine optimization (SEO) can drive a serious sales increase as more folks turn to the web to find goods and services.

However, it can be very expensive and completely ineffective if you become the victim of click fraud.

If you currently utilize PPC marketing, or are thinking about it, I suggest strongly that you learn all you can about click fraud to help ensure that you don’t join the ranks of the defrauded.  I have no particular opinion whether or not Google is addressing the issue adequately, I’m just hoping to make people aware of the threat.

As you can seem this scam is nothing new, here’s an article I wrote about in 2005 for the Cincinnati Business Courier.
‘Click fraud’ a growing ad problem
http://cincinnati.bizjournals.com/cincinnati/stories/2005/02/28/focus2.html

Here are a few other articles that address the issue:

Click Fraud  – The dark side of online advertising
http://www.businessweek.com/magazine/content/06_40/b4003001.htm

Exposing click fraud
http://news.cnet.com/Exposing-click-fraud/2100-1024_3-5273078.html


10 steps to prevent IT myopia

January 29, 2009

http://blogs.zdnet.com/projectfailures/?p=1233&tag=nl.e539

In most organizations, IT only exists to serve the needs of the business. After nearly 17 years in this business, I have come to realize that unfortunately, many technical people lose sight of  the fact they they are not being paid to write the world’s most elegant program or make the network download images 1 nanosecond faster, they are being paid to help the business people address business challenges and generally make business better, faster and stronger (yes, that’s a cheesy play on the $6 Million Dollar Man intro).

This article has some good advice for business people who want to ensure that their IT folks are focused on business and ROI as well as for IT folks who occasionally need to be reminded that they exist to serve their customers, whether internal or external.


I’m doing a TechFriday seminar for the NKY Chamber on LinkedIn – 3/13/2009

January 29, 2009

Get LinkedIn and Start Networking Online!

 March 13, 2009 – 8:00am – 10:00am

Topics covered will include:

  • Get started using LinkedIn
  • Make connections to other professionals
  • Generate business through LinkedIn
  • Use LinkedIn Polls, Blogs, and Groups to get results
  • Create response generating Status Updates
  • LinkedIn Toolbar for Outlook
  • Status updates via RSS
  • Time saving tips and tricks

This will be an indepth, hands on presentation and questions are encouraged!

For mroe information or to register for this seminar, visit:

http://www.nkychamber.com/cwt/External/WCPages/WCEvents/EventDetail.aspx?EventID=463

If you’d like to know more about the topics or have a suggestion, please contact me directly.

 I hope to see you there, and please invite a friend you’d like to connect with!


Are your employees’ work areas your biggest security risk?

January 28, 2009

http://www.infoworld.com/article/09/01/23/Six_desk_security_mistakes_employees_make_every_day_1.html

http://www.csoonline.com/article/219055/The_Clean_Desk_Test_What_s_Wrong_with_This_Picture_?page=3

Two articles full of excellent tips to ensure that the biggest security hole in your organization is not your unsuspecting employees’ work area.

The issues mentioned in these articles are very common in the workplace (I admit that I would spectacularly fail the Clean Desk Test)  but are often overlooked as security risks.  I stongly encourage you to read these articles and then check your office for these types of problems.  If you only read one, be sure it’s the second one.


Malicious Web sites on the rise, AVG notes

January 28, 2009

http://www.infoworld.com/article/09/01/27/Malicious_Web_sites_on_the_rise_AVG_notes_1.html?source=rss&url=http://www.infoworld.com/article/09/01/27/Malicious_Web_sites_on_the_rise_AVG_notes_1.html

Folks, the threats never end and never will, hackers and thieves want your confidential personal and business information and are constantly coming up with devious new ways to get it. Malware (viruses, spware, etc) delivered from seemingly innoccous web sites, is just one such way that is desinged to prey upon the average person’s  (non-dork like me) lakc of understanding of technology and the risk that these tasks

You really need to protect yourself with good anti-virus software, anti-spyware software, a firewall, etc.  AVG does make a pretty good solution and there are several others.  If you don’t have some type of security software installed, you need to get something now!


Be smart about your online profile

January 27, 2009

http://www.msnbc.msn.com/id/28545913/

Like a silent career killer, your social media profile(s) could be snuffing your career prospects. 

Hiring managers and recruiters increasingly turn to social media sites to find candidates and more importantly, to research them.  It’s very important to think carefully about the material that you post in your profile because regardless of your “privacy” settings, there’s no way to ultimately control who will see it’s posted. Think of it as personal brand management or reputation management.

For example, you might have your profile marked private, but what would stop someone you are connected to from copying the information from your profile and postings, pasting it into an e-mail and mailing to someone (or maybe everyone) else?

Don’t believe me? Try this: open your LinkedIn or Facebook account, hold down the control (CTRL) key and press the “A” key, which will select everything on the page.  Then hold down the “CTRL” key and press the “C” key which will copy the contents of the page to the clipboard. NOTE: there may be no visual indication that anything happened when you copy the page contents.

Then open Outlook, Word or some other application that allows complex editing.  Position your cursor in the document and then hold down the “CTRL” key and press the “V” key, which will paste the contents into the document.  Viola!  Your “private” information is now public!

This simple, but well known technique could be used by someone to copy any or all of your “private” information, including photos and mail it anywhere they want, including the media!

Another potential issue is that of indexing by search engines which can lead to postings that can haunt you for years to come if not forever.  Google, Yahoo and other search engines do not search the web in real time, it would be impossible for a number of reasons. Instead, they copy the content of web pages into their database where it’s indexed by their unique algorithms for searching.

You might have had the experience where you do a search, get a hit, but when you click the link to get the material, the content has changed or been removed from the site.  This is because the content was copied into the search engine databaseOnce it has been indexed, it can be very hard if not impossible to get it removed from their database.

I have had personal experience attempting to get content removed from Google, and it can be quite daunting. I strongly suggest that you work from the assumption that once it’s indexed, it’s there forever. This mindset may make you much more cautious about what you post online, which for your personal brand, is a very good thing!

Generally, I encourage people to work from the assumption you should not post anything that you would not want to show up in the newspaper or on the news, because it certainly could. Based on my own personal experience with e-mail (eons ago when it was new) and a very bad experience with a magazine printing my mail, I can assure you that it’s always best to be judicious and use caution. It’s a very funny story, ask me about it sometime, or maybe I’ll blog it as a word to the wise when time permits.

 

In the interim, I strongly encourage you to read the article linked above for more information on this topic.


Noteable Quoteable

January 27, 2009

The greatest good you can do for another is not just to share your riches, but to reveal to him his own. – Benjamin Disraeli


Great Quote: General MacArthur

January 26, 2009

There is no security on this earth; there is only opportunity.

-Gen. Douglas MacArthur

How true…


Businesses ride the trend of selling software as a service

January 26, 2009

http://atlanta.bizjournals.com/atlanta/stories/2009/01/26/focus4.html?b=1232946000^1766903

A great article about Software as a Service (SaaS).  Have no doubt, this is the way much if not most software will be delivered in the not-too-distant future. If your organization is still building or buying and deploying traditional client-server software applications, now is the time to learn about SaaS solutions and how they can drastically reduce your Total Cost of Ownership (TCO).

We currently have 16 customers from Fortune 500 companies to small businesses using one of our SaaS applications with amazing success and this is the direction we are heading for most of our customers.

I have  a PowerPoint of the presentation I did for ITEC Cincinnati in 2006 and would be happy to share it if you’d like more information.


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