January 30, 2009
In an effort to cut labor costs and avoid costly data security regulations here in the states, many companies have gone offshore, not only for software development (which often has it’s own set of problems), but also for hosting and data warehousing.
In many cases, sensitive customer information and confidential and proprietary business information is being stored in servers all around the world. In some of these cases, in countries that are not on our friends list. As the global economy sours, there will only be increasing temptation to steal data and intellentual property, especially becuase it will be difficult to discover, and even more difficult to prosecute.
Is offshoring a good idea for sensitve data? Do you want your company’s secrets on a server in Pakistan or you social security number in Ukraine? I know I don’t.
Offshoring data is a bad thing as far as I’m concerned, not only from an identity theft perspective, but from a corporate espionage perspective. As consumers, we need to hold our vendors feet to the fire on this issue and as responsible, ethical businesses, we need to ensure that we are not sending data overseas.
January 30, 2009
“Click Fraud”, is a major issue for people who invest in “Pay Per Click” (PPC) marketing and unfortunately, it seems to be in the rise.
That said, I am not against PPC marketing, it can be an incredibly effective, (especially if you are selling B2C), but potentially expensive marketing technique. In fact, PPC when coupled with smart, effective organic search engine optimization (SEO) can drive a serious sales increase as more folks turn to the web to find goods and services.
However, it can be very expensive and completely ineffective if you become the victim of click fraud.
If you currently utilize PPC marketing, or are thinking about it, I suggest strongly that you learn all you can about click fraud to help ensure that you don’t join the ranks of the defrauded. I have no particular opinion whether or not Google is addressing the issue adequately, I’m just hoping to make people aware of the threat.
As you can seem this scam is nothing new, here’s an article I wrote about in 2005 for the Cincinnati Business Courier.
‘Click fraud’ a growing ad problem
Here are a few other articles that address the issue:
Click Fraud – The dark side of online advertising
Exposing click fraud
January 29, 2009
In most organizations, IT only exists to serve the needs of the business. After nearly 17 years in this business, I have come to realize that unfortunately, many technical people lose sight of the fact they they are not being paid to write the world’s most elegant program or make the network download images 1 nanosecond faster, they are being paid to help the business people address business challenges and generally make business better, faster and stronger (yes, that’s a cheesy play on the $6 Million Dollar Man intro).
This article has some good advice for business people who want to ensure that their IT folks are focused on business and ROI as well as for IT folks who occasionally need to be reminded that they exist to serve their customers, whether internal or external.
January 28, 2009
Folks, the threats never end and never will, hackers and thieves want your confidential personal and business information and are constantly coming up with devious new ways to get it. Malware (viruses, spware, etc) delivered from seemingly innoccous web sites, is just one such way that is desinged to prey upon the average person’s (non-dork like me) lakc of understanding of technology and the risk that these tasks
You really need to protect yourself with good anti-virus software, anti-spyware software, a firewall, etc. AVG does make a pretty good solution and there are several others. If you don’t have some type of security software installed, you need to get something now!
January 27, 2009
The greatest good you can do for another is not just to share your riches, but to reveal to him his own. – Benjamin Disraeli
January 26, 2009
There is no security on this earth; there is only opportunity.
-Gen. Douglas MacArthur
January 26, 2009
A great article about Software as a Service (SaaS). Have no doubt, this is the way much if not most software will be delivered in the not-too-distant future. If your organization is still building or buying and deploying traditional client-server software applications, now is the time to learn about SaaS solutions and how they can drastically reduce your Total Cost of Ownership (TCO).
We currently have 16 customers from Fortune 500 companies to small businesses using one of our SaaS applications with amazing success and this is the direction we are heading for most of our customers.
I have a PowerPoint of the presentation I did for ITEC Cincinnati in 2006 and would be happy to share it if you’d like more information.